Wella ColorCharm


Discover Wella ColorCharm, a range of permanent hair color and lightening products that offer exceptional long-lasting color for all types of hair.

Wella colour charm Permanent Liquid Colour saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
Liquid Colour provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

  • Long-lasting, fade resistant results with Liquifuse™ technology
  • Excellent gray coverage covers the most resistant grays
  • Economical 1:2 mix ratio
  • Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
  • Up to 60% more conditioning than the leading competitor
  • Up to 43% more shine (vs. untreated hair)

Use Wella colorcharm Dust-Free Powder Lightener to achieve brilliant blonde results with a protecting oil system to lock in moisture while lightening.