L’Oréal Professionnel Paris is where it all began.
Born in Paris, from a pioneering spirit who invented everything at the service of hairdressers. 
Our founder Eugène Schueller dedicated his life and expertise to changing hair pro’s lives.

Technical products: we invented the first harmless hair dye and the first cold perm.
Safe performance: among other breakthroughs, we introduced the skin allergy test and the tone level scale. our protocols protect hairdressers’ health and safety, and guarantee predictable results.
Community experience: we created the first school, the first large-scale events and competitions.

This legacy made us the trusted brand that developed the trade and an intimate relationship with the pro community.