Schwarzkopf IGORA® permanent hair color aims to truly empower colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA® empowers colorist to be exactly who they want to be.
THE COLORIST'S CHOICE FOR PERMANENT COLOR
SAME ICONIC FORMULA.
NEW LOOK ON THE OUTSIDE.
On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside!
- True-to-swatch color results
- Reliable, even and luminous color
- Optimal color retention
- Holistic portfolio to perform every color service
Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 143 different shades. IGORA ROYAL®'s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.