Joico Lumishine 6M Mocha

Craving rich, beautiful color that’s brimming with luscious shine? Indulge in LumiShine’s NEW Mocha and Natural Beige permanent color series. These intermixable crème shades open up a world of tempting possibilities for both brunette and blonde hair—while providing 100% gray coverage, built-in bond-building, and nourishing protection that lasts up to 30 shampoos*. Delicious on so many levels!

MOCHA:

• You want to achieve a caramel mocha to mocha latte hues and cover gray
• You want to deliver options for natural browns/ brunettes
• You want to create rich, dimensional gray coverage with a low-ammonia formula
• You want a go-to palette of gorgeous mocha shades