Gentle and safe to use whenever your hair needs washing… even every day. Apply a coin size amount to wet hair and massage into a lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.
WHY IT'S WOW
- One rich lathering, sulfate-free, residue-freeformula for all hair types
- Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health
- Our color protect shampoo contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss.
FREQUENTLY ASKED QUESTIONS
How often should you wash colored hair?
Wash your hair whenever it feels greasy or coated with product. Dry, dehydrated hair needs less frequent washing.
How do you keep colored hair healthy?
By having a regime of professional products designed specifically for color treated hair. This can include a detox product to keep your hair color fresh, a shampoo that is color safe and a masque to use periodically that keeps your hair strong and moisturized. Check out our guide to keeping your color from fading for more tips.
What is so revolutionary about Color Wow Color Security Shampoo?
Color Security Shampoo is a 180-degree departure from typical color care products. Not only formulated without sulfates, it also has NO SILICONES, NO CONDITIONING AGENTS, NO PEARLIZING AGENTS…one or more of which is found in virtually every shampoo on the market. These ingredients leave behind residues that not only dull the hair, but can actually clog the follicle and worse than that can impede new hair growth.
Can Color Security Shampoo be used on all hair types?
Yes! It is a sulfate-free shampoo so it is very gentle. Because every ingredient rinses out completely, there are no residues left on hair and scalp. It won't dull hair, weigh it down, or impede new hair growth like traditional shampoos so it is recommended for all hair types. A shampoo should cleanse hair and scalp, period. It should not “condition”, “volumize” or “defrizz” because then the formula would contain ingredients that do not rinse out, cling to hair and scalp, and are completely counterproductive to the cleansing process.
My hair is getting thinner. Is Color Security Shampoo a thickening shampoo?
There are no thickening agents or hair bulking ingredients in this formula. These types of ingredients should never be found in shampoos because they are designed to stick to hair. Color Security Shampoo was formulated to leave nothing behind which will stick to hair or scalp. If you are using a so-called “thickening” shampoo that deposits materials on your hair and scalp, these materials are probably building up, clogging your follicles, impeding hair growth….and in fact, making your hair thinner! Use styling products to bulk up hair or leave in supplements. Your shampoo should only cleanse.
I have extensions and am afraid to wash them. Is Color Security shampoo a safe choice?
It is the perfect choice for washing…and prolonging extensions because the formula has no silicones or conditioning agents - two types of ingredients that are literally used to loosen and detach extensions.
Every shampoo says “sulfate-free”. What’s so different about Color Security?
There are many things that make this shampoo different from other sulfate-free formulas. First of all, it gets a rich lather, which is not typical of other non sulfate formulas. It’s also as gentle as water thanks to its amino acid-based cleansing agents, often found in face wash. This gentle cleansing keeps the cuticle closed, locking in critical moisture and protein. Plus, it prevents color fade through at least 20 washes. But unlike other shampoos, this formula contains no conditioning agents, no volumizing ingredients, no silicones. It leaves nothing behind that can weigh hair down, dull it or impede new hair growth.
Can Color Security Shampoo be used on hair that has had a Keratin treatment?
Yes, our shampoo is safe, mild and perfectly suited for hair that has had a Keratin treatment.
I’ve seen Color Security Shampoo in salons. Are your products professional?
Color Wow is a professional range developed to meet the highest performance standards and rigors of professional colorists and stylists. Color Wow products are used and sold in many of the world’s most prestigious salons….and recommended by many of the world’s most respected professionals.
Do I have to use a Color Security Conditioner with Color Security Shampoo?
Color Security Shampoo and Conditioners are complementary and were developed to be used together. Color Security Shampoo leaves behind no color dulling or darkening ingredients or agents that can clog follicles and impede growth. Color Security Conditioner delivers critical moisturizing WITHOUT TYPICAL CONDITIONING AGENTS that can oxidize on the hair, corrupt the color and turn it brassy. Using both formulas ensures your hair and scalp are optimally clean, your hair is hydrated and your color stays day-one fresh.