JOICO LUMISHINE PERMANENT CRÈME COLOR

Delivers up to 2X the shine*

Reduced breakage** and 100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

* vs. untreated damaged hair

** Combing breakage on damaged hair with K-PAK. Color Therapy™ Shampoo and Conditioner vs. non-conditioning shampoo

*** vs. haircolor without ArgiPlex

**** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

IT’S EASY! Three simple steps to brilliant color—consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.