Joico Lumishine 1VV Violet Violet Black

LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair<br> NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair - guaranteed!<br> Joi starts on the inside. Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine<br> Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine