Rich, radiant color. Luminous shine. Consistently stunning results from the stylists’ #1 choice in permanent color. It offers excellent grey coverage, subtle to dramatic blonde shades and vibrant, long lasting reds and luxurious, rich browns. Delivers strengthening Cera-Oil Conditioning Complex containing natural Jojoba Oil, Polymers, and Ceramide nourishes hair, delivering noticeable smoothness, softness and shine. Patented ColorGrip Dye Technology provides long lasting, rich, vibrant color with exceptional grey coverage.
SOCOLOR features innovative Cera-OilTM Conditioning Complex:
• Cera-OilTM Conditioning Complex continuously conditions for up to 30 shampoos.
• HexaForce polymer, due to its small size, penetrates the cortex of the hair. Because it is positively charged, the polymer is attracted to damaged sites (which are negatively charged). It attaches to these areas and reinforces the hair structure.
• Ceramide Complex and Cationic Polymer equalize porosity for an even surface. The Complex is similar to the hair’s intracellular cement. It penetrates the cuticle layer and reinforces it.
• Natural Jojoba Seed Oil is similar in molecular structure to the natural oil our scalp produces and helps nourish and polish the hair’s surface. Hair is left smooth, resilient and healthy looking after each color service.