{"title":"HAIR COLOR","description":"\u003ch4\u003eRedefine Yourself with a Perfect Hair Color\u003c\/h4\u003e\n\u003cp\u003eColoring hair is one of the common hairstyling trends today. For those looking for a new look, solving hair problems, or desire to explore more, trying out hair coloring can indeed become a game-changer.\u003c\/p\u003e\n\u003cp\u003eDiscover a range of stunning and high-quality hair color used by professional hair stylists around the world. \u003cspan data-mce-fragment=\"1\"\u003eIt's very important to note that all professional-grade hair color systems should be used with caution. It's always best to consult with a professional stylist before using any hair color product, especially if you're new to coloring your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003c\/span\u003eTIP FROM THE EXPERTS:\u003c\/p\u003e\n\u003cp\u003eWork on a protected surface.  \u003c\/p\u003e\n\u003cp\u003eVerify you have enough hair color and developer prior to beginning\u003c\/p\u003e\n\u003cp\u003e **Never use a metallic material to mix hair color\u003c\/p\u003e\n\u003cp\u003eMeaure accurately with a  weight scale or measuring beaker\u003c\/p\u003e\n\u003cp\u003eTest strand prior to use if this is the first time to ensure results and no allergic reaction\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"ci-rose-gold","title":"Color Intensity Rose Gold Semi Permanent Creme Color","description":"Joico CI Pearl Pastel Rose Gold 118ml","brand":"Joico","offers":[{"title":"Default Title","offer_id":32037039079533,"sku":"190379JOI","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/0263\/6397\/products\/Rose.png?v=1583318833"},{"product_id":"ci-clear","title":"Color Intensity Clear Semi Permanent Creme Color","description":"Joico K-PAK Color Intensity Semi-Permanent System gives you the power to create vivid, on-trend, insanely intense shades. \u003cbr\u003e Color Intensity can be applied straight from the tube, or combined in endless combinations. 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Color intensity's intermixable formula can be applied straight from the tube, or mix and mingled to your heart's content for endless creative possibilities. Bonus benefit: no developer required!.","brand":"Joico","offers":[{"title":"Default Title","offer_id":32037257085037,"sku":"190397JOI","price":15.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/0263\/6397\/products\/51cIfEuDtcL._AC_SL1174.jpg?v=1583323217"},{"product_id":"ci-rose","title":"Color Intensity Rose Semi Permanent Creme Color","description":"Joico K-PAK Color Intensity Semi-Permanent System gives you the power to create vivid, on-trend, insanely intense shades. \u003cbr\u003e Color Intensity can be applied straight from the tube, or combined in endless combinations. Each hue can be used with or without the Clear Mixer, for a range of intensities from extreme to moderate to less intense. 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Color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming with healthy-looking condition! \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eLeaves hair soft and manageable. \u003c\/span\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":45672902983897,"sku":"95525JOI","price":10.49,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/0263\/6397\/products\/Eraser.png?v=1583382965"},{"product_id":"lumishine-1n-natural-black","title":"Joico Lumishine 1N Natural Black","description":"Joico Lumishine Permanent Creme Color - 1N\/1.0 \u003c!-- split --\u003e\n\u003cul class=\"feat-list\"\u003e\n\u003cli\u003eJoico for the love of beauty\u003c\/li\u003e\n\u003cli\u003ePermanent creme color\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":32173100138605,"sku":"350508","price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/0263\/6397\/products\/350508.png?v=1585894377"},{"product_id":"lumishine-xlaa-high-lift-lightest-ash-ash-blonde","title":"Joico Lumishine  XLAA High Lift Lightest Ash Ash Blonde","description":"LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair\u003cbr\u003e NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair - guaranteed!\u003cbr\u003e Joi starts on the inside. Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine\u003cbr\u003e Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine\n\n\n\n\n\n\n\n\u003c!-- split --\u003e\n\u003cul class=\"feat-list\"\u003e\n\u003cli\u003eDrives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results\u003c\/li\u003e\n\u003cli\u003eReduces the amount of ammonia needed to color hair, improving client comfort during the color service\nPatented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*, sealing in moisture, softness, and brilliant shine\nQuadramine Complex®: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service\nWith a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine\u003c\/li\u003e\n\u003cli\u003eIt’s Easy! Three simple steps to brilliant color, consultation, formulation and application\u003c\/li\u003e\n\u003cli\u003eIt’s Predictable…Reliable…and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.\u003c\/li\u003e\n\u003cli\u003eIt Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelops your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":32173166100589,"sku":"220010","price":14.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0262\/0263\/6397\/products\/350551.png?v=1585895081"},{"product_id":"joico-lumishine-xla-high-lift-lightest-ash-blonde","title":"Joico LumiShine XLA High Lift Lightest Ash Blonde","description":"LumiShine: Color so brilliant, it instantly restrengthens hair with up to 2x shinier hair\u003cbr\u003e NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity and overall healthier hair - guaranteed!\u003cbr\u003e Joi starts on the inside. Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine.\u003cbr\u003e Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine.\u003c!-- split --\u003e\n\u003cul class=\"feat-list\"\u003e\n\u003cli\u003eDrives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results\u003c\/li\u003e\n\u003cli\u003eReduces the amount of ammonia needed to color hair, improving client comfort during the color service Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*, sealing in moisture, softness, and brilliant shine Quadramine Complex®: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine\u003c\/li\u003e\n\u003cli\u003eIt’s Easy! Three simple steps to brilliant color, consultation, formulation and application\u003c\/li\u003e\n\u003cli\u003eIt’s Predictable…Reliable…and Utterly Straightforward! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection—every single time.\u003c\/li\u003e\n\u003cli\u003eIt Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelops your color service in fresh, soothing notes of bergamot, iris, and sandalwood. 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Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine.\u003cbr\u003e Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine.\u003cbr\u003e Arginine also: \u003cbr\u003e Drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results \u003cbr\u003e Reduces the amount of ammonia needed to color hair, improving client comfort during the color service \u003cbr\u003e Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*, sealing in moisture, softness, and brilliant shine \u003cbr\u003e Quadramine Complex: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service \u003cbr\u003e With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine \u003c!-- split --\u003e\n\u003cul class=\"feat-list\"\u003e\n\u003cli\u003eThis kit includes a Sleek Tint Applicator Brush for easy application, and mixing with developer!\u003c\/li\u003e\n\u003cli\u003eIt Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelops your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts\u003c\/li\u003e\n\u003cli\u003eIntroducing a gentle, reduced ammonia color system of over 50 shades ranging from Level 1 to high-lift. 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Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine.\u003cbr\u003e Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine.\u003cbr\u003e Arginine also: \u003cbr\u003e Drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results \u003cbr\u003e Reduces the amount of ammonia needed to color hair, improving client comfort during the color service \u003cbr\u003e Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*, sealing in moisture, softness, and brilliant shine \u003cbr\u003e Quadramine Complex: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service \u003cbr\u003e With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here’s why you’ll love LumiShine… \u003c!-- split --\u003e\n\u003cul class=\"feat-list\"\u003e\n\u003cli\u003eThis kit includes a Sleek Tint Applicator Brush for easy application, and mixing with developer!\u003c\/li\u003e\n\u003cli\u003eIt Smells Amazing! LumiShine is formulated with Joico’s exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelops your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts\u003c\/li\u003e\n\u003cli\u003eIntroducing a gentle, reduced ammonia color system of over 50 shades ranging from Level 1 to high-lift. 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Our exclusive ArgiPlex Technology fuses the power of three proven, advanced complex formulas to repair hair damage and lock in exceptional color, vibrancy, and shine.\u003cbr\u003e Arginine Replacement System: Unlike traditional haircolor that depletes this vital amino acid, LumiShine replenishes Arginine 100%, instantly restrengthening hair to bring back luminous healthy shine.\u003cbr\u003e Arginine also: \u003cbr\u003e Drives color molecules deep into the hair’s cortex for longer-lasting, fade-resistant results \u003cbr\u003e Reduces the amount of ammonia needed to color hair, improving client comfort during the color service \u003cbr\u003e Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos*, sealing in moisture, softness, and brilliant shine \u003cbr\u003e Quadramine Complex: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service \u003cbr\u003e With a Permanent Crème and Demi-Permanent Liquid system, LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. 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